Pawky

Pawky

Pawky

Pawky

Creation of a sub-brand

Creation of a sub-brand

Creation of a sub-brand

Creation of a sub-brand

Discover Pawky, a new Mattel brand for pets. This brand stands out with its collection of educational toys for dogs and cats. Its ambition is to provide products that stimulate both the mental and physical capabilities of pets. The choice of the name "Pawky" aims to establish a strong emotional connection, evoking both the idea of the paw and slyness.

This new brand is committed to offering superior quality toys that promote the well-being and joy of pets, thus meeting the expectations of owners concerned about the health and development of their animals. By representing the values of innovation, quality, and responsibility of Mattel, Pawky aims to enrich the lives of pets.

Discover Pawky, a new Mattel brand for pets. This brand stands out with its collection of educational toys for dogs and cats. Its ambition is to provide products that stimulate both the mental and physical capabilities of pets. The choice of the name "Pawky" aims to establish a strong emotional connection, evoking both the idea of the paw and slyness.

This new brand is committed to offering superior quality toys that promote the well-being and joy of pets, thus meeting the expectations of owners concerned about the health and development of their animals. By representing the values of innovation, quality, and responsibility of Mattel, Pawky aims to enrich the lives of pets.

Discover Pawky, a new Mattel brand for pets. This brand stands out with its collection of educational toys for dogs and cats. Its ambition is to provide products that stimulate both the mental and physical capabilities of pets. The choice of the name "Pawky" aims to establish a strong emotional connection, evoking both the idea of the paw and slyness.

This new brand is committed to offering superior quality toys that promote the well-being and joy of pets, thus meeting the expectations of owners concerned about the health and development of their animals. By representing the values of innovation, quality, and responsibility of Mattel, Pawky aims to enrich the lives of pets.

Discover Pawky, a new Mattel brand for pets. This brand stands out with its collection of educational toys for dogs and cats. Its ambition is to provide products that stimulate both the mental and physical capabilities of pets. The choice of the name "Pawky" aims to establish a strong emotional connection, evoking both the idea of the paw and slyness.

This new brand is committed to offering superior quality toys that promote the well-being and joy of pets, thus meeting the expectations of owners concerned about the health and development of their animals. By representing the values of innovation, quality, and responsibility of Mattel, Pawky aims to enrich the lives of pets.

Skills: {{}}
Skills: {{}}
Skills: {{}}
Skills: {{}}

Art direction

Art direction

Art direction

Art direction

Print

Print

Print

Print

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Setting displays Pawky in the street
Pawky's Instagram account on a Macbook Pro with a dog sitting beside
Low angle shot of a dog sniffing a flower
Setting displays Pawky in the street
Pawky's Instagram account on a Macbook Pro with a dog sitting beside
Low angle shot of a dog sniffing a flower
Setting displays Pawky in the street
Setting displays Pawky in the street
Setting displays Pawky in the street
Low angle shot of a dog sniffing a flower
Setting displays Pawky in the street
Low angle shot of a dog sniffing a flower

Consult another project ↘

(Art direction), (co-branding), (3D)

(re-branding), (artistic direction), (motion design)

(Art direction), (branding)

(art direction), (branding), (packaging)

Consult another project ↘

(Art direction), (co-branding), (3D)

(re-branding), (artistic direction), (motion design)

(Art direction), (branding)

(art direction), (branding), (packaging)

Consult another project ↘

(Art direction), (co-branding), (3D)

(re-branding), (artistic direction), (motion design)

(Art direction), (branding)

(art direction), (branding), (packaging)